524: Neil Werde on Recognizing Quality Dog Treats.
Breaking the mold on traditional canine snacks.
In This Podcast:
As gardeners, we think of our health and the food we put in our bodies but have you thought much about what you feed your pets? Treats should benefit your dog’s health as well as taste good. We talked canine healthy treats with Neil Werde and got the inside scoop on the best ingredients and processing method for a quality dog treat. Neil dove into some of the findings around Raw and Mediterranean diets for your furry friends as well as pet toys that keep your children safe too.
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Neil has over 40 years of experience creating and marketing consumer products including children’s toys at Tyco and Mattel, pop culture & music at Rhino Records, and for the past 18 years durable toy products in the pet industry. He has delighted parents, children, and our four-legged friends with thoughtful and innovative products and solutions.
Neil co-founded the Quaker Pet Group, and in 2015 they merged into pet industry innovator Worldwise, Inc, where his product development team has been focused on bringing healthy treats to our canine friends.
Listen in and learn about:
- His time working with Rhino Records and where Neil got his fun spirit and zest for life
- How Neil got into dog treats and how they developed their treats for optimal canine health
- The ingredients you should look for in a quality dog treat
- Processing methods for dog treats and how they impact the health of the treat
- The benefits of a raw diet for humans and animals
- The book Reigning Cats and Dogs that changed how Greg feeds his dog
- Pet toys that meet children’s safety standards to keep your family and pet safe
As well as:
His failure – Creating a senior dog line without talking to the consumer and understanding their perception of a geriatric dog.
His success – Personally, his family, grandkids, and doing a 700-mile bike ride. Professionally, the crash dummy toys that taught safety in a fun way.
His drive – ADHD and harnessing the power of the creativity it brings.
His advice – Be committed to your ideas instead of married to them. Don’t force an idea if the timing isn’t right.
Neil’s Book recommendations*: The Last Lecture by Randy Pausch
How to reach Neil:
*OlviPet treats are now available at Amazon.com and chewy.com, but will be coming to local stores as soon as April.
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