411: Rob Greenfield on Food Freedom Project.

Embarking on extreme tasks to bring attention to important issues.


Rob Greenfield is an adventurer, environmental activist, humanitarian, and dude making a difference. He is dedicated to leading the way to a more sustainable and just world.  Rob has visited 6 continents and 40 countries, lived off-grid in a tiny house, wore a trash-suit for a month, dove in more than two thousand dumpsters, cycled across the U.S. twice on a bamboo bicycle, traveled over 7000 miles from Brazil to Panama relying on the goodness of humanity, participated in a cross-country good deeds bike trek, and shared all this to inspire change in others.

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Rob’s next project is going an entire year without eating food from grocery stores, restaurants, or even eating or drinking at a party.  He will be growing and foraging 100% of his food for an entire year.


In This Podcast:

Rob Greenfield lived a fairly normal American life until 2011 when he began reading and watching documentaries that helped him realize he was contributing to the destruction of our planet. That was enough to set him on a course of performing extreme actions in order to motivate others to change as well. Having already taken three separate bicycle rides across America doing good deeds and showing ways to make less of an impact on the planet, he’s embarking on his biggest adventure yet—going an entire year eating only what he produces or forages himself.

Listen in and learn about:

  • What motivated Rob to take on extreme actions to inspire others 

“The Happiness that I have now in living simply and living in the service of others is definitely a much more elated form of happiness.” 

  • The time he met a woman inspired to start recycling for the first time in her life
  • Rob’s three trips across the US on a bamboo bicycle and what the focus of each of these was 
  • Outrunning a tornado on a bike!!!
  • His plan to live for a year on food he’s grown or foraged himself and what he hopes to accomplish by doing this 

“I want to live in a world where we share with each other openly.” 

  • His great advice on where we can start living the life we want to live

As well as: 

  • His failure– I’m failing at the moment. I planted my fall garden three weeks ago and most of the seeds didn’t come up 
  • His success – Remaining true to who I am. My goals are to be truthful and humble and transparent. 
  • His drive – A desire to live a purposeful and passionate life and seeking out the truth. To support what I love and to not harm the world 
  • His advice – I hear a common question, “where do I start?”  You have to embrace who and where you are and the time that you’re in and start there. Start with something, anything. Action creates empowerment.” 

Rob’s Book recommendations: 

The Moneyless Manifesto: Live Well, Live Rich, Live Free, and Drinking Molotov Cocktails with Gandhi by Mark Boyle  

How to reach Rob : 

Website:   robgreenfield.org   

Facebook: @robgreenfield   

Twitter: @robjgreenfield 

Instagram: robjgreenfield  

UrbanFarm.org/foodfreedom


To learn more about more about Growing Your Own Food
visit IWantToGarden.com

And to see the I’m an Urban Farmer line
visit ImAnUrbanFarmer.com


Note: You can also find these books mentioned above at one of our favorite local independent bookstores and have the satisfaction of knowing you are supporting a small business.


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