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277: Joseph Martinez on Microgreens.

Building a business on the tiniest greens.

Joseph is a co-founder of Arizona Microgreens, an urban farm in Phoenix which produces microgreens for restaurants, schools, and individuals throughout the state of Arizona. 
Using a DIY approach of starting small and growing incrementally, Joseph and his brother built their start-up from a 200-square-foot self-built greenhouse, to a social enterprise model operating out of a 13,000-square-foot greenhouse.


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