792: Bryce and Brita Lundberg on Growing Organic Rice.

Continuing a multi-generational practice of regenerative organic farming.

In This Podcast:

Brita and Bryce Lundberg of Lundberg Family Farms join us to share their four-generation family journey into Regenerative Organic farming. It is an amazing story that started in the great American dust bowl, then created a mantra of leaving the land and environment better than they found it.

Our Guests:

In 1937, Brita’s great-grandparents left Nebraska in the wake of the Dust Bowl after seeing how farming techniques stripped the land of its topsoil. When they moved to California, they decided to do things differently by tending to soil, air, water, and wildlife as carefully as their crops so they can deliver on their founding promise to leave the land better than they found it. The Lundberg family began farming organically in the late 1960s and, in 2023, became the first U.S. grown rice brand to launch Regenerative Organic Certified® rice.

Brita is a fourth-generation farmer, who has “boots-on-the-ground” experience in the fields. She also spent several years honing her storytelling skills in the New York publishing world. However, sometimes it takes leaving home to realize what you left behind. Today, Brita’s favorite story to tell is her family’s. Now, as a resident expert on the brand’s rich history and heritage, Brita shares the Lundberg story with a broad base of eco-conscious consumers.

Bryce is a third-generation rice farmer and serves as chair of the Northern California Water Association, is on the board of the Western Canal Water District, and on the California State Board of Food and Agriculture. He has previously served on the boards of California Certified Organic Farmers, the California Organic Food Advisory Board, and the California Rice Research Board, as well as on the standards committee of the Organic Crop Improvement Association.

Listen in….


Brita’s Book Recommendation:

Mary Oliver’s poems

Bryce’s Book Recommendation:

Because Our Fathers Lied from Craig McNamara

Advice from the Lundbergs:

Leave the land better than you found it.


You want to have hope, but you also want to say ‘I know that there’s a plan I need to put in place to make what I’m hoping for come to fruition’.

How to reach The Lundbergs:

Instagram – Lundberg Farms

Facebook – Lundberg Family Farms

Website – Lunderberg.com

Phone: 530 538 3500 

Some of the links in our podcast show notes and blog posts are affiliate links and if you go through them to make a purchase, we will earn a nominal commission at no cost to you. We offer links to items recommended by our podcast guests and guest writers as a service to our audience and these items are not selected because of the commission we receive from your purchases. We know the decision is yours, and whether you decide to buy something is completely up to you. 

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