Protecting Your Data in this Global Age.
By Janis Norton,
Manager of The Urban Farm.
Data breaches have garnered a lot of news over the past few years. In fact for a while there it seemed like there was an announcement of a breach almost weekly. The sad reality is that we run the risk of our personal information being stolen or lost anytime we share it with a business, especially in this globally connected business and financial world.
A matter of integrity and ethics
What is happening online almost everywhere
This whole process started in 2016 when the GDPR was approved, but hit a frenzy when the effective date came due on May 25, 2018. Companies needed to show how data is being collected, and give their customers the opportunity to selectively opt-in, opt-out, or maybe even ‘erase’ their information. This process of documenting customers’ selections is time consuming and involves a lot of effort to set up properly.
Many small companies are having to put in a lot of extra work, and I’m sure most of them did not have the time or expertise to make this change simply or quickly. I know because Tayler (our online courses and evergreen expert) is on extended vacation and we are juggling our tasks to figure out the process here for us. Honestly, until this whole GDPR became big news in May, as small as we were and just doing our thing, we were unaware of the change.
Here at The Urban Farm
So what does this mean for you?
Your inbox was getting inundated with emails asking you to update your preferences. If you are like me, you probably ignored or deleted quite a few. Well I was doing that until I realized how hard some of these companies worked to set up that process. I understood that value of letting them know what data I was interested in keeping at their business.
Please take the time to choose
I earnestly urge you to take a moment and update your preferences for those businesses you want to support. This is especially important for those businesses that provide information that you rely on or need to continue receiving. I truly hope that The Urban Farm is on this list for you, but even if we are not – do not ignore those important emails for the other valuable businesses in your life. These surveys are usually incredibly simple (I only wish it was that simple to create), and you’ll be done amazingly fast.
Thank you for supporting us this far!
Your Urban Farmer-in-Training Janis!