Episode 866 · February 28, 2025
866: Maureen Balitori on Understanding Regenerative Agriculture.
866: Maureen Ballatori on Understanding Regenerative Agriculture.
In this episode
Join Greg as he chats with Maureen Ballatori, founder and CEO of Agency29, an award-winning creative agency for food, beverage, and agricultural brands. Maureen shares her journey from growing up on a dairy farm in upstate New York to creating Agency29 in response to the 2008 economic downturn. The discussion covers her path to building the agency, her focus on brand strategies, and her specialization in food, beverage, and agriculture. Maureen explains the concept of regenerative agriculture, its various interpretations, and its growing consumer demand. Additionally, she highlights her agency's role in connecting consumers with sustainably sourced products and her personal insights on business success, planning, and the importance of listening to one's gut in decision-making.
From Farm to Future.
Our Guest
Maureen is the founder and CEO of Agency29, an award winning creative agency for food, beverage, and agricultural brands. Her experience in brand strategies helps companies scale business growth to find their unique marketing message and attract their ideal audiences. As an active community member, Maureen holds multiple board seats for and international organizations. And she is a national speaker and workshop facilitator..
Maureen's Book Recommendation
An Edible History of Humanity - Tom Standage
Traction, Get a Grip on your Business - Gino Wickman
How to reach Maureen
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