Jaron Lukas, CEO and founder of Yum Woof, a brand specializing in air-dried dog food, discusses his journey from tech to pet nutrition, driven by personal experiences with food allergies. He emphasizes the importance of avoiding dry kibble, highlighting the benefits of more natural dog food options for canine health and longevity. Jaron also delves into insights from his book, ‘The Canine CocoMega Effect,’ which explores the synergistic benefits of combining coconut oil and omega-3s in dog diets.